Marketing contribution to the analysis of local programs and actions for the rescue and preservation of the Magdalena river in Mexico City. Revista de Investigaciones Universidad del Quindío, [S. l.], v. 33, n. S1, p. 71–80, 2021. DOI: 10.33975/riuq.vol33nS1.484. Disponível em: https://revistas.uniquindio.edu.co/ojs/index.php/riuq/article/view/484. Acesso em: 25 jun. 2026.