Influence of Neuromarketing Brain Dominance on Brand Equity from the Consumer Perspective, a General Study of Generation Z in the City of Sucre, Bolivia. Revista de Investigaciones Universidad del Quindío, [S. l.], v. 34, n. 2, p. 285–299, 2022. DOI: 10.33975/riuq.vol34n2.1041. Disponível em: https://revistas.uniquindio.edu.co/ojs/index.php/riuq/article/view/1041. Acesso em: 25 jun. 2026.