Multimedia platform design for the development of intercultural competence as an internationalization strategy in organizations

Abstract

Objective: The aim of this research is to design a multimedia system for the development of Intercultural Competence in people immersed in multicultural teams inside organizations.
Material and method: This quantitative, descriptive, and cross-sectional research was carried out by administering a survey to 100 faculty members from a Mexican Higher Education Institution, who have been working or have previously worked in international companies and have intercultural training.
Results: The data obtained show that participants have elements corresponding to the three dimensions from the Intercultural Competence construct. These faculty members started their training in a virtual mode which was later reinforced with exposition to other cultures in a presence mode.
Discussion: In order to determine the effectiveness of the platform, it is required to carry out three additional stages: the implementation of the platform, followed by an adjustment or the necessary changes based on comments or suggestions from the users, and the evaluation stage to the elements of the platform as well as the development of the competence in users.
Conclusions: Intercultural competence allows the minimization or non-existence of cultural differences, which could increase due to the social distancing derived from the pandemic (SARS COVID19) considering that exposure to other cultures in a presence mode is no longer possible.